PRE-GAME INSTAGRAM CAROUSEL
Every single Vikings game day, the creative team was working hard providing content for our social media team to keep fans engaged throughout the game. A new game day project we implemented this year was the pre-game carousel. As photographs come in of the players entering the stadium and warming up, they are edited by the graphic designers who have been assigned to photo editing for said game and then passed along to the other graphic designer who are working on graphics for the game. The designer in charge of the pre-game carousel will take these photos and design a 4-part graphic in real time, as the photos are coming in, to be posted on Instagram before kick off. Below are a few of my creations through the season.
Social score graphics
The Vikings keep their fans updated every quarter with a score graphic with a photo of a play in that quarter, which goes on Twitter, Facebook, and Instagram.
PHOTO-EDITING
On game days, one of a graphic designer’s responsibilities could be photo editing. While our photographers are down on the field, the photos are transferred to a folder where they graphic designers will edit for possible social media posting or to be used for graphics.
PLAYBOOKS
Vikings Playbook are the game day magazine available at U.S. Bank Stadium during each home game! They consist of a plethora of articles about specific players, milestones, our cheerleaders, various clubs to join with the Vikings, upcoming events, and much more! The part I consistently play in creating a playbook is the articles that focus on our cheerleaders. Below are a couple of examples from past playbooks during the 2021 season.
