PRIMETIME PURPLE
Primetime Purple is a campaign the Vikings have once every NFL season where they get the opportunity to wear alternative uniforms at home. This is a cohesive campaign that lives across a variety of mediums - television, web, email, merchandise, in-stadium, social media, influencer marketing, print and out-of-home. During this campaign every year, the Vikings make several custom Primetime Purple jerseys to give them a unique and elevated status which increases our brand affinity and merchandise sales. Additionally, The Vikings Playbook, a free publication printed and placed on every seat in the building, is transformed from its usual format to match the Primetime Purple look. Many Vikings fans look forward to this game every year for its striking branding.
500 wins
During the 2021 NFL season, the Vikings won their 500th win in the history of the Vikings franchise! In honor of this, Vikings’ journalists, Eric Smith, interviewed 15 different Vikings’ Legends on their favorite win in the franchise. From Fran Tarkenton with win #1 back in 1961 to the Harrison Smith with win #426, I designed the each of the graphics for the interviewees. Among Tarkenton and Smith, some other legends interviewed were first head coach of the Vikings, Bud Grant, and players such as Alan Page, Greg Coleman, John Randle, Robert Smith, and more.
2022 Pro bowl
The Pro Bowl is the NFL's all-star game! Every year, the best players from the NFC and AFC go head-to-head in an exhibition game to recognize their achievements from that season. Player selections are determined by the consensus votes of fans, players and coaches, with each group’s vote counting as one-third toward determining the All-Star players who will be selected to that year’s Pro Bowl. The Vikings had three players that got voted to attend the 2022 - Justin Jefferson, Dalvin Cook, and Harrison Smith. I created all collateral from social to print that advertised our players for this year’s Pro Bowl.
Season ticket member website update
Every year, the Vikings update the season ticket member page on the their website to reflect the design we had during the season. I designed all the thumbnails, main headers, and page headers for each topic for the 2022 season ticket renewal center.
LA CORPORATE TRIP
For this the Vikings 2021 corporate trip, the Vikings took the suite holder winners to Los Angeles for the weekend to attend a GRAMMY’S night at the GRAMMY Museum on Friday and the Vikings vs. Rams game on Saturday. I designed all collateral which included email headers, Save The Date, itineraries, COVID infographics, flyers, bus and airplane signs, bag tags, and GRAMMY invitation and invitation holder.
